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Artist of the Month: Jordyn

Jordyn. What an amazing discovery. I've said this many times already but his music is definitely some of the best music I've heard lately. His debut album Innersections is my favorite album of 2024 so far. He knows how to make quality music and we can hear that quality in each one of his songs. A brilliant talent. A brilliant album.

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BETTER acoustic performances

Live acoustic performances from artists I interviewed.

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BETTER playlists

 

BETTER services

The first ebook now available :)

21 tips. 21 lessons learned. 29 pages.

Get it now !! Click here :)

 

Read my article on mental health available now on FEMMusic

 

BETTER

BETTER is an independent music company that offers its own services for artists: music blog (free service), promotion, artist development and EPKs. BETTER is based in Bourges, France and it is owned by Virginie Onephithak :)

 
 
 
 
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ABOUT ME

HI, MY NAME IS VIRGINIE :)

What's up. I'm Virginie. I'm French. My parents are originally from Laos, and I live in a small town called Bourges. I like changing my hair color and I curse a lot :)

I grew up listening to stuff like the Backstreet Boys, Britney, Xtina, Mariah Carey, Boyz II Men, Stacie Orrico, Avril Lavigne, Jojo, Michelle Branch...

Some of my favorite records are The Evolution of Robin Thicke, Justified by Timberlake, Stripped by Xtina, Continuum by Mayer, Songs About Jane by Maroon 5, O by Coldplay, Born To Do It by Craig David...

I learned English while listening to all these artists (but mostly while listening to the BSB !!), which is something I'm very proud of.

Photo credit: Kimory

Growing up, music was all I really cared about. Anything else was quite boring to me.

I started promoting artists as a fan in 2006 during those Myspace years. I believe in artists and I've always done my very best to support them in any way I could.

With the help of my friend/mentor Roderick Kerr, I started doing some A&R Manager work, which is something I fell in love with. I've learned SO MUCH about the music industry, about songs and about branding and marketing.

I started this music blog a couple of years ago. My first goal was to help artists express who they really are. The second was to highlight stories. The third was to support independent artists and their music.

 

While doing all these things, I often felt judged and criticized because I chose to do something different. On top of that, I've suffered from very low self-esteem and often felt like I wasn't capable of doing anything. It's been a tough road, but it led me to where I am today.

I promised myself  to never give up and to always support anyone who has a goal or a dream, anyone who chooses different directions.

So here I am. I'm that French girl who managed to create an amazing community, that girl who gets to travel to the US to do what she loves, and that girl who really gives a shit about people and mental health.

Today I am the proud owner of my company called better. I interview artists, I write about songs I like, I talk about topics I care about and I offer my services for artists. Pretty cool huh? :)

If you’re reading this, thank you so much for sticking around :)

If you’d like to know more about me, you can check out my blog entries by clicking here.

If you missed my three-part documentary, click below to check it out ! (it was during my thread. years but the story is still the same).

 

Art by Bright Cosmos

About the drawing


Virginie has been my staple of consultation for the last three or four years. Anytime I need to make a creative or business decision in regards to music, I inquire her for direction. Her instinct, insight and industry knowledge is bar-none; her advice is always enlightening. She has effortlessly guided me in creative processes’, marketing release strategies and collaborative/business decisions. She’s truly the best there is.
— Nova Moura
Ever since we knew each other, Virginie has been my extra set of ears for first hand listening of unreleased material I needed advice for. Her feedback has always been spot on, and helped me take production decisions on more than a few occasions. Also, her commitment for artists she works with is one of a kind. And last but not least, she’s the biggest music lover I know, always pointing me to new interesting stuff to listen to!
— Sirius
Virginie is an absolute joy to work with. She puts her all into everything she does. She is truly passionate about uplifting and promoting up-and-coming artists. She puts so much time and consideration into her interviews, her website, and the extensive services she offers. She is an absolute star and I highly recommend working with her in any capacity you can!
— Ava Tunnicliffe
I’ve been working with Virginie over the last couple of years, connecting as a publicist and offering artists to consider for the interviews and features she offers on her blog. Between her consistently thoughtful, thorough interviews, overall passion and ability to highlight aspects of artists that are the most interesting, and the general experience of communicating with Virginie behind the scenes, she has easily become someone I’ve come to admire as a colleague in the industry. Virginie’s work is always thoughtful and extremely high quality. A genuine connection I’m thankful to have!
— Liam Grocki
Virginie has been there for me every step of the way throughout my artistic journey. From my first interview as an artist to life advice as an aspiring songwriter, she has guided me through hurdles and has consistently been a beacon of support for my creative projects. Her true passion for the music industry and helping others is reflected in her work and extensive knowledge of marketing and artist development. I feel like she is a friend to so many in the industry including myself, without ever having met. I cannot thank her enough!
— Jodie Mellor
Virginie was an absolute essential piece to my release. Her professionalism in delivering such valuable assets blew me away. Her encouragement every step along the way reminded me to keep moving forward. She took care of all of the details, checked in frequently, and became an asset to the team. I’m so appreciative of her work, belief in me and the music, and guidance. Virginie is the missing piece you need, and is a person who will support you every step of the way. I don’t want to do a release without her!
— Shelby Scott
I’m 100% certain I wouldn’t be the artist I am today without the support and guidance of Virginie. She is the ultimate second pair of ears for any song and her instincts are second to none. Whether it’s through her blog, industry connections or artist support, she identifies with an artist on their level. With Virginie’s help, I became more productive, efficient and reached a flow state of creativity I was constantly seeking. If you’re looking to put your music on the right path, start by having a conversation with Virginie.
— James Robb
Since I met Virginie in 2018, I’ve watched her identify and highlight new and exciting artists from all over the world. Her incredible work ethic, passion, and endless support for up-and-coming artists have provided a massive outlet for a wide array of creators and allowed her to grow Better Music into one of the best places to find new music, anywhere. Her ability to build and maintain industry relationships is impressive and speaks volumes to her experience and knowledge of the business.
— Devin Kennedy
I can’t say enough about how amazing Virginie is. With BETTER, she’s created a community and safe guard for likeminded artists. Her love for music and her desire to help artists is so genuine. We need more people like Virginie in the music industry!
— Disco Shrine
Virginie goes above and beyond to help emerging and established artists be heard. She puts an enormous amount of time and thought into her website and interviews for artists, and I can’t recommend her enough. Her passion for music and genuine wish to help artists succeed shows in everything she does.
— Claire Donzelli
Virginie is fierce advocate for artists. There are very few people who are as hardworking and kind as her. Not to mention, her taste is immaculate. As a journalist, her interviews are incredibly thoughtful and well-written. As business partner, she will go the extra mile to help you find artists and other like-minded people who can help support you and your art. So proud to have the privilege to work with her.
— ÊMIA
I am so grateful to have been able to work with Virginie on my music! Her encouragement, thoughtfulness and dedication is prevalent throughout each project we take on. She is an inspiring force who makes the release and development process something exciting rather than daunting, and who motivates you believe in your music. She truly gives her all with artists and I look forward to working with her again :)
— Rainlights
Virginie is amazing. She is genuinely interested in the artists story and she tells is beautifully. She is so kind and willing to work and help any artist. She was the first person who would give me the time of day and interview me when I was a start up artist. She is the best and gave me hope for my career. Thank you Better Music! What an amazing brand!
— Abi